Saturday, November 12, 2016
Sunday, February 28, 2016
BUSINESS PLAN
POULTRY BUSINESS PLAN FOR A 2,400 LAYERS POULTRY FARM
1.0 EXECUTIVE SUMMARY
Table Egg production via the process of
raising poultry layer birds from Point of Lay (POL) for the purpose of
producing table eggs and birds using battery cage. 2,400 POL birds, feeding and
medication of the birds and sales of eggs and spent layers produced from them
in the first one and half year after construction, increasing the number
thereafter 5,000 Birds in the second year utilising Day Old Chicks, 10,000
capacity in the third, and 20,000 in the fifth.
In the first year, at
peak production, the farm should produce about 60 crates (30 eggs/crates) per
day and generate N1.1million in revenue and about grossly N0.4million as gross
profit after deduction of cost of feed on monthly basis. Spent layers would be
sold at the end of one year of lay and utilised in the purchase of replacement
birds. Annual revenue could be up to 16 million naira and profit grossly could
be up to 4.5 million in the first year. At full capacity, the project, housing
20,000 laying birds would generate up to 70 million naira in revenue and about
N17.0 million on net profit every year.
1.1 Business Overview
Egg production is the
most popular form of poultry farming because egg consumption cut across wide
divide. Poultry production come in different forms ranging from parent stock
breeder meat (broiler/production), egg production, Quail production, turkey
production, ostrich farming, duck farming, Geese farming and ornamental bird
rearing among other. The business could also come in specialisation such
as brooding, Point of Lay production, liquid egg package, egg trading, cold
room marketing, day old chicks, feed milling, birds transportation or egg
deport business. Because of the vastness of this industry, entrepreneurs
focus will be on an aspect and with time add other aspect either for vertical
or horizontal integration in Nigeria, this industry is still grossly untapped
and any part of the industrial possess great potential. Specialization
and continuous improvement on skills is always paramount.
Poultry industry is a
multi billion naira industry: The major hindrances to the growth of the
industry in Nigeria ranges from absence of credit, high interest rate, and high
cost of maize, unavailable electricity which is important for cold rooms,
incubators and operation of automated cages. Because of the fallow nature
of the industry in Nigeria, the prospect is high. Right now the demand
for egg, broiler meat, day old chicks, day old poult etc remains overwhelmingly
high.
1.2 Description of Business
A. Bello Farms plan
to participate in chicken egg production; the business entails keeping of
chicken from (Day old to) fourteen weeks when the growers will be transfer
to cages. The caged birds at the age of 19 – 22 weeks start to lay
eggs. The eggs are packed in crates of 30 packs, transported to the
city where they are distributed to customers. The laying birds by
the age of 60 to 75 weeks of laying are sold out as spent layers for meat.
1.3
Vision and Mission
ü To produce nutritious eggs, generate employment, and
create wealth for investor.
Mission:
ü Build a mechanized poultry that is efficient and rewarding.
1.4
Value Proposition
Poultry Production for wealth creation
1.5 Critical Success factors of the business
A. Finance: Fund must be available as when needed according
to plan to avoid creating stress factors which would cost so much in
revenue loss
B. Expertise: The poultry industry is knowledge based home
employment of expertise is imperative. Consultancy is paramount.
Training and retraining of staff is sacrosanct no matter how small the level
and acquisition of knowledge of modern trend is a factor to growth.
C. Housing: Proper ventilation and spacing is a critical success factor.
Position your house to give the bird’s maximum ventilation and reduce
heat.
D. Biosecurity: Disease entrance and spread are as a result of any form
of breach in biosecurity. Foot bath, car bath, prohibition
of unauthorized persons etc.
E. Water: Watering and water source is of great
importance. Foul water source or water getting contaminated in
poultry house signifies that the farm will fail. Water should be
managed to ensure that clear and clean water is available for bird ad
libitum.
F. Nutrient: Most farm fail because they wanted to reduce cost of feed by
compounding farms should only venture into self compounding on ground
with available experiment. All nutrients must be readily available
in the market to prevent malnutrition.
G. Sales: Egg produced must be sold. Proper marketing
with vigorous advertisement will ensure the product is made available to
the target market.
H. Management: Pilfering shrinkages, indulgence, misappropriation are
few of the several epidemic that constantly plaque poultry in Nigeria.
Workers steal eggs, birds, feed, money and even drugs if they are not
properly monitored. Sales agents and drivers could sell at different
prices and report differently. Effective management of this ends are
critical factor.
I. Administration: At full capacity, Management is separated from
administration, when the owner is not directly involved in day to day
management. Absentee farming is hazardous. Someone with stake in
the venture should give quality time to it to survive.
1.6 Current
status of the industry
The poultry industry in Nigeria is
largely untapped
1.7 Contribution to National and local economy
The poultry will provide employment in
the first year for at least two persons. By five years at full capacity
it would employ about 14 persons. Contractors and suppliers should also
benefit. Nationally, it will reduce cash flight or lost in Forex and
generate about N17 million per annum. The banks, insurance companies and
Agricultural consulting firms shall all be beneficiaries with the attendant tax
going to the government. The investors shall also have found a means of
expressing their entrepreneurial skill. The manure will service proximal
farms and far farms. Egg marketers, maize or feed suppliers,
transporters, spent bird’s marketers etc shall all be affected positively.
The impact on the economy will be positive.
2.1 Operational Detail
Attendants and manager get to the pen
latest 6.30am. Mix disinfectant and pour at the entrances. Change
into work cloth and foot wears. Soak their legs with the disinfectant as
well as wash hand with same. Each nest is observed for discomfort birds
sick or dead. Such animals are then culled and recorded. Water is
checked each Tip is tested to ensure normal flow. Blocked Tips are
cleaned or replaced. Feed (already measured) is given to the birds by
evenly pouring them into the trough. Eggs are packed from the cage using
basket or directly into the crates. Record is taken; this shall include
number of morbidity, number of mortality, number of eggs, abnormal observation
on feaces or in the pen etc. The eggs now packed in crates, are taken to
the store room for onward transport out to the city facility.
2.2
Staff Housing
Attendants shall and
should be housed in the farm or in close proximity for the sake of emergency
such as insect attack, late feeding, brooding and security.
2.3 Infrastructural cost for Start up with 2,400 birds.
ü
land – N660,000
ü
Poultry house -(12m x
25m) N1.7million
ü
Borehole – N150,000
ü
Delivery van – N
ü
Staff house –
N380,000
ü
20 units of Battery
cages- N1.8 million
ü
Feed to lay –
N341,000
ü
Point of lay birds
-N2.28million
ü
Utility – N30,000
TOTAL = N7, 341, 000
2.4 City facility requirement
A shop within the town shall serve the
ware house feed and as depot for the produced eggs. Feeds from the
company will be truck load. Sales to other farmers will generate
additional income and provide the farm with reduce cost. When buyers buy
from the farm egg outlet, it reduces visitation to farm which has attendant
risk of break of security and biosecurity.
Following the completion of physical structures, Semi-automatic battery cages of premium quality will be purchased and installed in for 2,400 capacity pen. 20 units of 120 birds per unit capacity cages will be utilised to hold at least 2400 birds.
Following the completion of physical structures, Semi-automatic battery cages of premium quality will be purchased and installed in for 2,400 capacity pen. 20 units of 120 birds per unit capacity cages will be utilised to hold at least 2400 birds.
3.0 PRODUCTION PROGRAMME
The Stocking plan involves the purchase
of 2400 Birds as POL which will be placed in the first year. The birds will be
purchased at 14 weeks age and hence will take 6 weeks to come to lay. They
should peak by age week 30 when they are 17 weeks in the farm and spent by 70
weeks and thereafter sold as Old Layers. Within one month, the Spent Layers
should have been sold out. 5 to 10% mortality room is allowed
4.0 QUALITY CONTROL
Biosecurity measure
will be put in place to prevent disease outbreak. Foot bath for visitors and
workers will be put in place at the entrances. Every vehicle coming into the
facility will also pass through a bath and get sprayed. All quality control
standards will be adhered to strictly so as to produce a world class standard.
Animals and materials will be kept away from the poultry pens. Biosecurity
training will be mandatory given to attendants and other staff
5.0 COMMERCIALS
5.0 COMMERCIALS
5.1 Input Requirement
The major material inputs required for
the success of this proposed project are Point Of Lay, Feed (Grower mash, and
Layer mash), various types of medications when needed and vaccinations
according to schedules. The current prices and sources of these inputs as
stated below are safe, dependable and readily available. Plan to utilize vital
feed from UAC plc. With the consumption of 7 tons per month of Feed which is
the expected requirement for 2400-capacity poultry, Poultry will be qualified
for 12% discount on prices of Feeds from UAC.
6.0 MARKETING PLAN
I shall employ a Marketer at full
capacity. He would be employed to sell the eggs from one egg deport to another/
through the marketing activities, many clientele base shall be created. These
customers will be allocated dates. They either pick up the eggs from the farm
on their dates or have it delivered with the farm van at a price. All customers
shall only be given allocation with a confirmation of a bank payment. To expand
the clientele base, advert will be placed on different fora online.
7.0 PROJECTED REVENUE
The projected revenue from the project
is mentioned in the summary. The revenue projection for the first year in lay
is in the figure of N9 to N17.5million from the sales of eggs and spent layers.
7.1 CASH FLOW
PROJECTION
The projected cash
flow for the Farm could be presented on request.. Positive net cash balances
are realized at the end of second laying year. From the projection, the farm
shows profitability.
7.2 PROJECTED PROFIT AND LOSS
There is no
reasonable profit visible in the first year of the project due to huge
investment cost but subsequent recorded reasonable profits.
CONCLUSION
CONCLUSION
A. Bello farm shall
be a success. Poultry Farming is a highly developed industry. Its efficacy and
productivity is a product of bringing together of all the available industrial
facilities, this can never be provided enough by just one individual or
company, hence A. Bello plan to collaborate with investors and experts. The
industry works effectively as a network with different specialisation, bringing
in diverse inputs. Also, to avoid overcrowding of ideas and thinning of the
limited resources, focus will be on egg production for a long time under the
supervision of an experienced consulting firm. Success is granted, God
being by our side. Kaduna is a large market and strategically located to expand
and serve the rest of the nation and beyond.
Monday, February 22, 2016
PREPARATION OF BUSINESS PLANNING
PREPARATION OF BUSINESS PLANNING
8.1 Business Plan
These sections discuss how a
business plan functions, and the preparation of key sections of a business
plan.
8.1.1 Writing a Business Plan
The adequacy, relevance, and
soundness of an entrepreneur’s business plan can make the difference between a
successful company and an unsuccessful one. It should be noted that it is
nearly impossible for a business entrepreneur to foresee everything that will
happen to his company via his business plan. Additionally, no business plan
provides an absolute roadmap to success in any business concern. Therefore, the
entrepreneur should be prepared to revise his business plan as the relevant
conditions facing his company change and as more accurate data and information
become available. Therefore, a small business plan should be flexible enough to
accommodate some pertinent business variations. Generally, poor business
planning is a major reason for small business failure.
A business plan serves three major
functions, which include:
Ø A planning tool and technique for
the growth of the business concern.
Ø A document to convey relevant
information to prospective investors in the business concern.
Ø An index base to measure and
monitor the company’s performance over time.
According to Gumpet (1997), the
reasons small business entrepreneurs write business plans include:
1. For selling the interests of the entrepreneur and other
stakeholders to the relevant audience.
2. To obtain bank funding.
3. To obtain investment finance
4. To arrange joint venture agreements (strategic alliances)
5. To obtain substantial business contracts from vendors
6. To attract major human resource/personnel
7. To tidy-up mergers and acquisition deals.
Some of the salient issues a small
business entrepreneur should consider when writing a business plan include:
Ø The business plan should be as
concise as possible. The relevant audience may not want to read a long-winded
document. As a rule of thumb, a business plan should comprise thirty-five
single spaced pages at most, excluding the appendices.
Ø A business plan should be easy to
read and comprehend, without typographical or grammatical errors.
Ø A business plan should inform the
relevant audience concerning the large and profitable market opportunities for
the business enterprise.
Ø A business plan should convey the
strength and depth of the company’s management team, among others.
8.1.2 Format of a Business Plan
According to Burns (1990), any format for a proposed business plan
should be seen as providing only general guidance, since every business is
unique. As a result, any perceived standardized business plan is substantially
inappropriate in most business situations. However, the forms and structures of
all good business plans tend to possess some general basic features. The
format ofa business plan may be relatively standardized, and typically contains
the following major sections:
Cover page: This contains contact information
and a confidentiality statement concerning the business plan/document for the
business in question.
Table of contents: This enables readers of the
business plan document to quickly find the exact information they are looking
for, in terms of pages and sub-titles.
Executive summary: This explains, briefly, the
company’s business’s prospects, needs, and situation in a capsule form.
Company description: This contains a background and
historical account of the company as well as its future prospects, and other
cognate issues.
The product or service: This explains what is distinct
about the products, ideas or services, which the business will deliver.
The market: This creates a picture of the
relevant market segment(s) in which the business concern wants to compete.
Marketing: This section of the business plan
informs reader of the business plan of how the business entrepreneur plans to
capture his company’s potential market segment(s) via packaging, pricing, mega
marketing, distribution and advertising policies and strategies, among other
strategic marketing practices.
Management/ownership structure: This section introduces the people
holding (or likely to hold) leadership/responsibility positions in the business
concern.
Competition: This focuses on strengths and
weakness of company’s competitors.
Financial statements and
projection: This
section of the business plan includes such issues as the company’s balance
sheet, income statement, cash flow statement, and financial forecasts, among
others.
Appendices: This section of the business plan
contains resumes of key personnel of the business concern, an organizational
chart with positions and responsibilities, extended market information, and
other data to back up claims made in the business plan.
Each of the above-stated major
sections of a business plan is now explained below:
Cover page
The small business entrepreneur’s business plan’s cover page
should look professional and informative. Additionally, the cover page should
contain an appropriate confidentiality statement. Although the confidentiality
statement may not be legally binding, the business entrepreneur, in the cover
page, wants to let the readers know that he expects them to keep the data and
information in the business plan confidential.
The executive summary
The executive summary is the introduction to a company’s business
plan and may be seen as the most important section in a business plan,
especially for busy corporate executives. Although it comes first in a business
plan document, it is advisable to write it last, because it summarizes the
entire business plan, including other relevant sections.
Executive summaries of business plans are expected to cover the
following major issues:
Ø The company’s
origin/background/history.
Ø The products, ideas, or services
offered (or to be offered) by the company, including their uniqueness or competitive
advantages.
Ø The company’s goals and
objectives.
Ø The market potential for the
products or services of the company
Ø A three to five year summary of
key financial forecasts, especially sales and profit/loss. If the business
operator is in a new business, he may have to do some research on his market of
interest in addition to the relevant environments, and then make some realistic
assumptions about how his business can compete, be efficient and effective, and
forecast of likely performance measures.
Ø The management team for the
business concern and its track record\.The financing policies and strategies
required for the business to survive and grow
Ø Other relevant issues, policies
and strategies.
The company description
The company description section of the business plan should convey
a sense of the history and origins of the company, as well as its goals.
Relevant pieces of information that can be included in this section are:
Ø When was the company founded and
by whom?
Ø What is the company’s form of business
organization?
Ø How did the concept for the
company’s product or service originate?
Ø Is the company’s product or
service protected by patent, copyright, or trademark?
Ø Why is the product or service
worthwhile and viable?
Ø What sales have been recorded to date,
and what markets has the product/service penetrated?
Ø How much money has been invested in the
company to date?, among other cognate issues of interest.
Also, a summary of the company’s principal objectives (both its
long term statement of purpose as well as its specific, obtainable, interim
goals) should be included in this section of a business plan.
8.1.3 Management Team
The management team section of the business plan identifies the
key members of the company’s management team, describes their responsibilities,
and documents the relevant experience and accomplishments of each member of the
team. This section of a business plan should emphasize each person’s unique
abilities and the synergy created by the combination of talents in the team.
Also, a complete resumes of the management team members that
stress accomplishments and relevant track records should be included in the
appendix.
The product
If the company is producing a product or service, the product
section of the business plan describes not only what the product/services is or
will be relative to competing products/services, but also why the
product/service has potential penetrate into the existing or developing market
segments. For example, if a company is marketing a new type of black belt,, it
should be able to discuss, in this section, how this belt may be useful to
delivery men, dock workers, among others.
The product description should discuss the product’s use and
function, in addition to the needs and wants, which the product/service serves.
The distinctive features of the product/service, including the advantages and
disadvantages of those features should be highlighted. In addition to the
product’s attributes, cost quality, reliability, and price are significant
issues that should be included in this section of the question.
The market
This section of the business plan describes the relevant market
segments for the company’s products or services. If the market is small or
stagnating, investors are less likely to invest in the company. The market
section of business plan can also discuss the following:
Ø Trends in the market,
Ø Market receptivity to new products
or services.
Ø Characteristics of typical
customers or clients forming the market
Ø Market shares held by different
competitors,
Ø The significance of price,
quantity, performance, service, and warranty to the relevant\ market segments.
Ø Feedback about the product or service from
potential customers or clients.
Ø Independent market studies, data, information
or statistics,
Ø How the market is attended to or
serviced.
Ø The appendices can include more
detailed supporting information/documents on the major sections of a business
plan.
EXAMPLE 1: A BUSINESS PLAN FOR
NASCOMVILLE RESTAURANT
Section 1: Introduction
- Name of the business
- Address of the business
- Ownership
- Product to be offered/supplied
- Nature of the business/mission
Section 2: Management Team
- People required for the business
- Duties and responsibilities
- Monthly annual cost of labour.
Section 3: Marketing Strategy
- Marketing strategy to be used.
- The customer for the product
- Pricing strategy
- Packaging system
- Promotion strategy
- Competitors – weakness and strengths.
Section 4: Production Plan
- Product development
- Production process
- Machinery
- Raw materials.
Section 5: Financial Management
Strategy and Issues for the Business
- Source of capital
- Capital outlay and analysis
- Financial and economic plan.
Section 6: Assumption on
Environmental Factors
- Internal environment factors
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