COMMUNICATION
What can be without
communication? Almost nothing, the process of courtship leading to marriage
cannot be successful unless the man makes a move through some form of
communication to get the girl to respond favorably.
Passing
knowledge or ideas among human beings is achieved through teaching. What is
involved in teaching essential is communicating ideas, knowledge, experience,
etc, to others to learn. Likewise, judges depend on communication to
successfully prosecute a court case. If both parties in case enter and sit in a
courtroom without communication no case will be heard to a logical conclusion.
In order
successfully study mass communication, it is important to see it as a form of
communication. Communication is an integral part of human interaction. It
manifest in symbolic and verbal forms. All living things communicate but mans
communication differs because of his ability create symbols ascribe meaning and
interpret messages.
Communication
serves as an instrument or vehicle of social interaction. It helps us to
understand ourselves, keep in touch with other people, understand them and be
able to predict their response to situations. It is a means by which power is
acquired, exercised and sustained. It is the medium through which relationships
are established, extended and maintained. It provides a means by which those in
business, politics and other professions make decisions and manage people and
materials.
Communication
is the bedrock of modem society a most critical component of modernity and
civilization. We communicate sadness or joy, disagreement or agreement, opinion
or view, disapproval or approval, etc, in one way or the other. The point here
is that we spent a better part of the communicating by either listening to
people music or other forms of noise. We also read and write. In all these, we
are communicating. Even when we decide not to talk, read or listen, we still
communicate by the way we sit, dress, move gesticulate and by our expressions,
attitudes and moods. Attempting a unification of these assembled pieces would
allude to communication as me process of exchanging, transmitting,
transferring, expressing or imparting ideas, sentiments, attitudes, feelings,
meaning information or opinion between individuals, group or organization.
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